How Glamor 4 Eyes inspires self -confidence of your own glasses

Goggles are more than necessary; They are an expression of style, trust and personalities.

Marquita Lawrence, founder and CEO of Glamor 4 Eyes, has recognized and changed her love for stylish glasses into an inspiring business story. Today, its brand not only helps customers also see better.

Let’s take a closer look at her business trip and how the ECWID platform played an electronic trading role in its success.

Vision behind the eyes glamor 4

For Marquit, the glasses were not only functional, but an extension of identity. As someone who had had his entire life, he noticed the gaps on the market for stylish but affordable frames. Connect this view with her free mother’s role to two inspiring daughters, Arielle and Zuri, and Glamor 4 Eyes were born.

I wanted to create glasses that merged fashion, function and trust. Goggles should be a way to celebrate, who you are, not just something you will be satisfied with. Marquita Lawrence, Founder and CEO of Glamor 4 Eyes

Marquit’s daughters served as her inspiration and pushed her to develop something meaningful that could strengthen children and adults to own their unique style.

Overcoming challenges in building a dream

Building a spell of 4 eyes was no little power. Like many entrepreneurs, Marquita faced her fair proportion of obstacles.

Learning the Ropes of Business

Marquita Balance of motherhood, business and Christian minister had to learn everything from branding to management from scratch. Tight funding only added to pressure.

In the face of technical hiccups and close terms

“Whew,” Marquita remembers with a laugh, “Starting the store is not as easy as it sounds!” Its perseverance was tested by delay, technical challenges and weight wearing more hats.

But what went through it? Faith, community support and determination.

Whenever I thought of giving up, a customer’s message or review would remind me why I started this business. The joy of people’s faces when they found out that the glasses they love were worth every challenge. Marquita Lawrence

Tokyo Leap with Ecwid

Regarding the selection of electronic trading platform, ECWID has set out for adaptation and easy use.

“I checked the ECWID without testing shopify or other platforms because ECWID felt intuitive and flexible for my needs. ECWID sales, streamline the input order, increased conversions and concentrated more on customers’ connection rather than wrestling technique.”

Marquita made full use of ECWID’s qualities to manage efficiency and growth throughout its business, including:

An abandoned recovery of a truck

“I love an abandoned tool for recovering a wheelchair!” Marquita says. This feature has helped to restore the potential of lost sales and increased overall.

Integration of social media

“I use ECWID social media integration to make new arrivals and updates directly to Instagram and Facebook. A shortcut that saves time and keeps it associated with her audience.

ECWID mobile app

“The mobile app was a rescuer, especially when I’m on the go and still need to manage orders or supplies.”

For owners of small enterprises, Marquita highly recommends ECWID and encourages its features to automate marketing and analytics.

Personalization of glasses through adaptation

Among the most unique offer Glamor 4 Eyes is his Adaptation function. Customers can choose frames that correspond to their face shape, style and personality and tailor -made tailor -made as no other.

The goal was simple: make personal glasses. I wanted people to feel as if they had a glasses in their pocket. Marquita Lawrence

The results were phenomenal. Customers love personal approach, which leads to:

• Increased purchases of repetitions
• More retrrors from happy buyers
• Less yields, because customers receive exactly what they want in advance.

The adaptation function allows customers to choose their favorite frame style and easily enters your prescription details. This solution designed specifically for charm for 4 days, created the ECWID team for customization.

If you are interested in adding a function to your ECWID store, you hesitate to contact your own team for help.

Marquita also introduced Consultation with “Frames for Days” service framesoffer One one one Style of leadership. Customers excited about how this service helps them find framework that really shows their individuality.

Milestones are worth celebrating

Every entrepreneur has milestones that cause hard work worth it, and Marquita is not inspiring.

Launching the showroom

Glamor 4 Eyes drunk his first office and showroom and created physical space for customers to try frames, feel the community’s feeling and strengthen the connection with the brand.

Expanding the impact of a brand through a children’s book

Marquita also became a published author in her children’s book, Through my glasses: day Self-loveWhich encourages children to wear glasses with pride.

Building and Close Team

Although her team is small, it’s powerful. Marquita has built a powerful and supportive team from her executive assistant and stock manager to her two teenage daughters who help to create content.

Report for ambitious entrepreneurs

The story of Marquites is the will to strength of perseverance, community and innovation. Her advice for entrepreneurs?

You never see failures as a failure. Set up for the next breakthrough! Marquita Lawrence

With instruments like ECWID, her vision turned into a prosperous business. Whether it is a simplification of technical obstacles, scaling operations or connections with customers around the world, ECWID has become an essential partner of its business success.

Convert challenges into triumphs

The story of Marquita Lawrence is a reminder that every big business begins with a dream, but benefits the commitment. Her functions adapting to her curator’s goggles have become much more than a trade. Now it is a place where people find not only glasses, confidence of goals, style and self -expression.

Are you ready to start your business story and see success as Marquit? Sign up with ECWID and discover how you can turn your dreams into reality, one step in time.