The expressed views of the contributors of the entrepreneur are their own.
Heather Lowery worked as a vice president of talent and traveled in Live Nation Urban when one question changed the race of her life.
“I did a panel and someone asked what I was doing to support women in living music – and I didn’t have an answer,” Lowerry recalls. “The question had me months.”
Lowery was founded by IT FORWARD, female music and an entertainment company that was determined to change, focused on celebrating, education and authorization of women, and at the same time gave them a platform to share their votes on and outside the scene.
Related: “I wanted to build things that fans could enjoy”: How did the Playmaker podcasts translate into a $ 25 million media machine
The Woman It Forward debut was a “series of multiformats” of concerts and events that contained A-List headliners such as brandy, Monica, Teyan Taylor and Card B.
“I quickly realized it was more than just a series,” Lowerry says. “It was the beginning of the movement.”
The woman forward quickly evolved from the series to a full -fledged company, but when the pandemic hit the pandemic. Nationwide locking meant a disaster for any company for live events. But for Lowerry it was injured in disguise.
“Now I can do Evehthe, I’ve always wanted, but I’ve never had time,” he says.
First, on her agenda, she joined the wildly popular version of Versuz, created by Timbaland and Swizz Beatz. Versus, virtual clearing between the main hip-hop artists, has become a determining moment of early culture COVID-19.
Lowery, a fan of battles, notices the glaring gaps: “They did not make any female battles.”
She decided to change it, reached out on Swizza’s manager, and finally set out to call with the music tycoon himself.
His responsibility? “Show me what you have.”
Lowery quickly secured the version of Jill Scott and Erykah Badu. Soon afterwards, fans were treated with iconic throw -in, such as Brandy vs. Monica and Keyshia Cole vs. Ashanti —- The most watched episodes of the series.
Related: How did this marketing gene from created a trade in more million dollars
Turn the failures into springs
While version was a success, a woman who faced a challenge of a stopped living programming industry. Adaptation has become necessary for survival.
“I thought what could I do now when we can’t do live actions?” Lowery shares.
It launched another Gem Woman Mentorhood program and paired industry leader with an aspiring talent focused on the business side of the music industry. Later it introduced the Muse Mentorship program, supporting the creative community, from composers to producers to artists.
“I started the next gem woman because I wanted me to have a mentor when I came,” Lowery says. “When women grow in this industry, it is important to raise those following us.”
The IT Forward woman is built on three basic columns: mentoring, education and authorization. These values are reflected in initiatives such as the Next Gem Woman and Muse, The Give Flowhers Awards Gala and the woman forward Femmeland on the sea voyage.
Picture: Women’s ahead
As if it was not enough, FIF produces music albums, live events and is tied to the feet into short documentary films and podcasts.
Despite many Lowery initiatives, he explains how every part of the woman who is forward is interconnected, and supports OneTher to embody these main principles. For example, The Give Her Flowhers Awards Awards Awards serves as a platform that demonstrates developing artists as doechii, combines women in this industry and receives funds on initiatives such as mentor programs.
Related: You need a mentor. Here’s a place to find one free
Be the change you want Sea
The latest Woman It Forward, The Femaleland at Sea Cruise, is one of the most ambitious projects. Cruise, who was curator for women, offers live performances along with industrial panels, wine tasting and salon trips.
Although the scale may seem daunting, Lowery had a clear vision from the beginning.
“I knew what I wanted to see on the voyage,” he says, describing his process as reversed – starting with the final concept and work back. “Easst part for me is visualization, strategization, creation and implementation,” he explains. “I often see it all before it exists, then I try to revive this vision.”
Lowery is still at the beginning of her journey with a woman forward, but positive feedback from her community is stunning.
“Since I give so many and support women as Mary Ways, now I see that love is coming back to me,” he says. “It’s amazing.”
Despite the early success, Lowerry remains grounded and focuses on its final goal: building a strong and supporting community for women in the music industry. “The best advice I give is a confirmation that I often repeat,” he shares. “Remember who you are and why you start.”
(Tagstranslate) management