The expressed views of the contributors of the entrepreneur are their own.
In 2022, AI exploded from laboratories and now almost everyone heard about it. AI has also been exposed in the last three years. Experts said that within a few years AI will affect everything from health care to brainstorming and on. They also said that we were entering an era that would affect humanity as not before it.
If you do not soon use AI in your company, you may not be able to compete. But how are you starting? The following case study concerns my experience with the installation of AI in a small company. The aim of the project is to increase the value of the company to be able to sell. We decided to use it.
Related: 3 ways to prepare your business for the future AI
A classic case of handling the company as a job
The company is a small wholesale production company. It is a third generation company and has a good brand and reputation.
The owner of the company works on nights in orders of warehouse processing for 40 years. He feels that he is the only one who can do this function because he is so complicated. Often a problem.
There is an employed key that has been in the company for 15 years, which will take over the owner on holiday.
Our first task was to get the owner from the warehouse, turn this turnkey work and let the owner act as CEO.
The owner read it because he thought he could lose. He decided in the fifth month of the project.
Adaptation period
After working at night in the warehouse for 40 years, the owner needed time to adapt not only to his sleeping regime, but also to release his train work. We have lost a lot of time to employ AI in society. However, getting the owner from the warehouse was a huge factor in moving forward.
The owner wanted to start with Ai-Limit of his company with order processing, because it was clearly the main work procedure in society, and was concerned that someone had taken over after their 40-year term.
Inventory management is the main function in this business. Sales of prey products, it must get in and out of the inventory as quickly as possible. So the company had a third -party contract to manage stocks for about three years before we got involved. We immediately developed a dialogue with a third party and they were very cooperating. The main contact, however, left the company and discovered that the company had trouble, and therefore we thought that order processing we were sure that the third party would remain in business.
Related: Why should you incorporate AI into your business – and how to do the right way
Big beer
Very soon in this possession we decided to turn marketing to move forward. If the owner did not have so persistent in requiring processing the order first, which employs AI, we would start with marketing.
More than 90% of AI companies begin with marketing. It is anyone and is easy to implement and good Chatgpt promotion can have a huge impact on most of the features in the need for complex automation. It is also a gentle way to introduce AI employers. They can see this in action without threatening their work.
The first thing we had AI was to develop a marketing plan especially for a small wholesale company. The plan was initially focused on the customer base and the first task was to develop a customer’s survey to determine their feelings about the products and services they received, as well as their wishes and needs for the future.
Another huge problem
We encouraged Immotelly a problem. The company never did marketing. They have about 200 customers acquired orally during their 80 years in business. As a result, CRM does not have the necessary information to send the survey. They had different lists for different features that had no different contacts and often no e -mail address – and often a contact that had no decisions.
Two administrative people were assigned to develop CRM and would do it in their free time. Finlly, the owner hired an experienced marketing independent worker to help with CRM and continue with the marketing stander in the future.
Perhaps we will have to carry out the survey several times to non -residents before we get a statistically sign of a respondent for data analysis. Based on the results of the survey analysis, we will create a detailed marketing plan.
Legends of third -party financial problems have proved false, and when the marketing plan runs smoothly, we return to the use of AI for working process processing orders.
We will also continue to talk to the owner to keep the data for the shoe of the training shoe and customer support.
Related: AI for the future: 5 powerful reasons why small businesses should jump aboard
What we have learned
Takeaway from this case study is essentially a lack of preparation for employment AI. But that was the owner’s fault. AI waited. It was also an unusual situation when the owner worked in Wayhouse for 40 years and the company never did marketing. This is an exaggerated example of the owner working in the company and not on the company. If it was not for his desire to make his company a valuable asset on the market, we would make the progress we made.
Preparation for AI is basic and creates an enviroid that makes AI employment fast and smooth. Employees’ attitude is critical, as well as the documentation of the company’s work procedures that will be AI-RAS.
Understanding the importance of preparation on AI may differentiate between success and failure in perhaps the most important business decision you ever make.
(Tagstotranslate) Science & Technology (T) Innovation (T) Business (T) Trade (T) Technology